Effivity Cookie Policy
Last updated on 14th of June 2020
The website www.effivity.com ( Effivity ) uses cookies. In this cookie policy (the Cookie Policy ), you can find information about the types of cookies that we use, the purposes for which each of the cookies is used, and how you can manage your cookies.
Contents of the Cookie Policy
1.Responsible entity (data controller)
2.Cookies that we use
3.Cookie consent
4.Disabling cookies
5.Google Analytics
6.Interest-based advertising
7.Google ReCAPTCHA
8.Contact us
1. Responsible entity (data controller)
The data controller that is responsible for the processing of your personal data through the Effivity is Effivity Technologies Pvt Ltd having a registered business address at
A-4, Narsinhdham Society, Near Mother School, Gotri Road, Vadodara, 390021, Gujarat, India, and any of its subsidiaries ( we , us , and our ). We control first-party cookies on Effivity.
We use several types of cookies on Effivity, namely:
▪ Technical (strictly necessary) cookies that are essential to ensure the correct functioning of Effivity and to provide the services requested by you;
▪ Preference cookies that record information about the choices that you have made on Effivity;
▪ Marketing cookies that allow us to create, implement, and examine our digital marketing campaigns. Such cookies allow us to reach the right customers, analyse the productivity of our marketing campaigns, and offer you personalised advertisement; and
▪ Statistics cookies that allow us to generate statistical reports about how you use Effivity.
The table below provides an overview of our cookies, including their purpose and expiration time.
|
Strictly necessary cookies |
||||
|
Name |
Type |
Provider (location) |
Expiration |
Purpose |
|
ARRAffinity |
First-party HTTP cookie |
Effivity (the United States) |
End of session |
The cookie is used to distribute traffic to the website on several servers in order to optimise response times. |
|
__stripe_mid |
Third-party HTTP cookie |
Stripe (the United States) |
1 year |
This cookie is used to provide fraud prevention. |
|
__stripe_sid |
Third-party HTTP cookie |
Stripe (the United States) |
1 year |
This cookie is used to provide fraud prevention. |
|
JSESSIONID |
First-party HTTP cookie |
Effivity (the United States) |
End of session |
The cookie is used to preserve your states across page requests. |
|
Preference cookies |
||||
|
Name |
Type |
Provider (location) |
Expiration |
Purpose |
|
_hjShownFeedbackMessage |
First-party HTTP cookie |
Effivity (Ireland) |
1 day |
The cookie is used in context with the website s user feedback functionality. It determines whether you have been shown feedback messages. |
|
cookie-perms |
First-party HTTP cookie |
Effivity (Ireland) |
|
|
|
_hjShownFeedbackMessage |
First-party HTML cookie |
Effivity (Ireland) |
Persistent |
The cookie is used in context with the website s user feedback functionality. It determines whether you have been shown feedback messages. |
|
lang |
Third-party HTTP cookie |
ads.linkedIn.com (Ireland) |
End of session |
The cookie is used to remember your selected language version of a website. |
|
lang |
Third-party HTTP cookie |
(Ireland) |
End of session |
The cookie is set by LinkedIn when a web page contains an embedded Follow us panel. |
|
Statistics cookies |
||||
|
Name |
Type |
Provider |
Expiration |
Purpose |
|
_ga |
First-party HTTP cookie |
Effivity (the United States) |
2 years |
The cookie is used to distinguish individual users on your domain. |
|
AMP_TOKEN |
First-party HTTP cookie |
Effivity (the United States) |
30 seconds to 1 year |
The cookie containing a unique ID assigned to each user on your domain. |
|
__utma |
Third-party HTTP cookie |
(the United States) |
2 years from set / update |
The Cookie is used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. |
|
__utmt |
Third-party HTTP cookie |
(the United States) |
10 minutes |
The Cookie is used to throttle request rate. |
|
__utmb |
Third-party HTTP cookie |
(the United States) |
30 mins from set / update |
The Cookie is used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. |
|
__utmz |
Third-party HTTP cookie |
(the United States) |
6 months from set / update |
The Cookie stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. |
|
__utmv |
Third-party HTTP cookie |
(the United States) |
2 years from set / update |
The Cookie is used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. |
|
__utmx |
Third-party HTTP cookie |
(the United States) |
18 months |
The Cookie is used to determine a user's inclusion in an experiment. |
|
__utmxx |
Third-party HTTP cookie |
(the United States) |
18 months |
The Cookie is used to determine the expiry of experiments a user has been included in. |
|
_gac_<property-id> |
First-party HTTP cookie |
Effivity (the United States) |
90 days |
The cookie containing a unique ID that makes Google Analytics and Ads work together. |
|
_gat |
First-party HTTP cookie |
Effivity (the United States) |
1 minute |
The cookie is used to limit amount of user requests in order to maintain your website's performance |
|
_gid |
First-party HTTP cookie |
Effivity (the United States) |
1 day |
The cookie is used to distinguish individual users on your domain. |
|
collect |
Third-party Pixel cookie |
Effivity (the United States) |
End of session |
The cookie is used to send data to Google Analytics about your device and behaviour. It also tracks you across devices and marketing channels. |
|
_hjid |
First-party HTTP cookie |
Effivity (Ireland) |
Persistent |
The cookie sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. |
|
_hjid |
First-party HT ML cookie |
Effivity (Ireland) |
Persistent |
The cookie sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. |
|
_hjTLDTest |
First-party HTTP cookie |
Effivity (Ireland) |
End of session |
The cookie is used to detects the SEO-ranking for the current website. This service is part of a third-party statistics and analysis service. |
|
Marketing cookies |
||||
|
Name |
Type |
Provider |
Expiration |
Purpose |
|
_hjIncludedInSample |
First-party HTTP cookie |
Effivity (Ireland) |
End of session |
The cookie is used to determines if your navigation should be registered in a certain statistical place holder. |
|
bcookie bscookie |
Third-party HTTP cookies |
(the United States) |
2 years |
The cookies are used by LinkedIn for tracking the use of embedded services. |
|
GPS |
Third-party HTTP cookie |
YouTube (the United States) |
1 day |
The cookie is used to register a unique ID on mobile devices to enable tracking based on geographical GPS location. |
|
fr |
Third-party HTTP cookie |
(the United States) |
3 months |
The Cookie contains browser and user unique ID combinaton, used for targeted advertising. |
|
AA003 |
Third-party HTTP cookie |
(the United States) |
3 months |
The Cookie collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement. |
|
ATN |
Third-party HTTP cookie |
(the United States) |
2 years |
The Cookie targets ads based on behavioural profiling and geographical location. |
|
li_sugr |
Third-party HTTP cookie |
(the United States) |
3 months |
Browser Identifier. |
|
_guid |
Third-party HTTP cookie |
(the United States) |
3 months |
Browser Identifier for Google Ads. |
|
li-oatml |
Third-party HTTP cookie |
(the United States) |
1 month |
Member indirect indentifier for conversion tracking, retargeting, analytics. |
|
ct0 |
Third-party HTTP cookie |
(the United States) |
Persistant |
These cookies enable us to track visitor activity from our Twitter ads on our website, and also to allow users to share content from our websites. They cookies do not provide us with any confidential information relating to your account. |
|
_twitter_sess |
Third-party HTTP cookie |
(the United States) |
Sessions |
This cookie lets website visitors use Twitter-related features from within the web page they are visiting. |
|
SIDCC |
Third-party HTTP cookie |
YouTube (the United States) |
3 months |
This cookie is used by Google for publicity purposes. |
|
SAPISID |
Third-party HTTP cookie |
YouTube (the United States) |
2 Years |
This cookie is used by Google for publicity purposes. |
|
__Secure-SSID |
Third-party HTTP cookie |
YouTube (the United States) |
7 months |
This cookie is used by Google for publicity purposes. |
|
__Secure-HSID |
Third-party HTTP cookie |
YouTube (the United States) |
7 months |
This cookie is used by Google for publicity purposes. |
|
SSID |
Third-party HTTP cookie |
YouTube (the United States) |
7 months |
This cookie is used by Google for publicity purposes. |
|
AID |
Third-party HTTP cookie |
(the United States) |
13 months EEA UK / 540 days elsewhere |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360. |
|
_gcl_au |
Third-party HTTP cookie |
(the United States) |
90 days |
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360. Set from partner domain. |
|
RUL |
Third-party HTTP cookie |
(the United States) |
12 months |
Advertising. |
|
FPGCLAW |
Third-party HTTP cookie |
(the United States) |
90 days |
Advertising. |
|
FPGCLGB |
Third-party HTTP cookie |
(the United States) |
90 days |
Advertising. |
|
_gcl_gb |
Third-party HTTP cookie |
(the United States) |
90 days |
Advertising. |
|
_gac_gb_<wpid> |
Third-party HTTP cookie |
(the United States) |
90 days |
Advertising. |
|
_gcl_aw |
Third-party HTTP cookie |
(the United States) |
90 days |
Advertising. |
|
1P_JAR |
Third-party HTTP cookie |
(the United States) |
30 days |
Advertising. |
|
Conversion |
Third-party HTTP cookie |
(the United States) |
90 days |
Advertising. |
|
VISITOR_INFO1_LIVE__k |
Third-party HTTP cookie |
(the United States) |
180 days |
Security, Advertising |
|
VISITOR_INFO1_LIVE__default |
Third-party HTTP cookie |
(the United States) |
180 days |
Security, Advertising |
|
IDE |
Third-party HTTP cookie |
DoubleClick (the United States) |
1 year |
The cookie is used by Google DoubleClick to register and report your actions after viewing or clicking on one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to you. |
|
lidc |
Third-party HTTP cookie |
(the United States) |
1 day |
The cookie is used by the social networking service, LinkedIn, for tracking the use of embedded services. |
|
lissc |
Third-party HTTP cookie |
(the United States) |
1 year |
The cookie is used by the social networking service, LinkedIn, for tracking the use of embedded services. |
|
pagead/1p-user-list/# |
Third-party Pixel cookie |
(the United States) |
End of session |
Unclassified |
|
test_cookie |
Third-party HTTP cookie |
DoubleClick (the United States) |
1 day |
The cookie is used to check if your browser supports cookies. |
|
UserMatchHistory |
Third-party HTTP cookie |
(the United States) |
29 days |
The cookie is used to track you on multiple websites, in order to present relevant advertisement based on your preferences. |
|
VISITOR_INFO1_LIVE |
Third-party HTTP cookie |
YouTube (the United States) |
179 days |
The cookie is used to estimate your bandwidth on pages with integrated YouTube videos. |
|
YSC |
Third-party HTTP cookie |
YouTube (the United States) |
End of session |
The cookie is used to register a unique ID to keep statistics of what videos from YouTube you have seen. |
|
yt-remote-cast-installed yt-remote-fast-check-period yt-remote-session-app yt-remote-session-name |
Third-party HTML cookies |
YouTube (the United States) |
End of session |
The cookies are used to store your video player preferences using embedded YouTube video. |
|
yt-remote-connected-devices |
Third-party HTML cookie |
YouTube (the United States) |
Persistent |
The cookie is used to store your video player preferences using embedded YouTube video. |
3. Cookie consent
When you visit Effivity for the first time, we may ask you to provide us with your consent to our use of cookies via a cookie consent banner (e.g., if your IP address indicates that you are based in the EU). If you do not provide your consent to our use of all cookies, we will serve you technical cookies only that are strictly necessary to ensure the proper functioning of Effivity. The use of such cookies does not require your consent. Please note that we may not be able to provide you with the best possible user experience if not all cookies are enabled. If you are not served a cookie consent banner, we will automatically use all cookies listed in section 2 above.
4. Disabling cookies
If you are served a cookie consent banner, you have the freedom not to provide consent for statistics, marketing, and other non-strictly necessary cookies.
If you would like to refuse our use of non-essential cookies on Effivity, you can do it at any time by declining cookies in your browser or device. Please note that some parts of Effivity may not function properly without cookies.
It may be helpful to consult the cookie management instructions of the browser that you use:
Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Chrome: https://support.google.com/chrome/answer/95647
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Microsoft Edge: https://support.microsoft.com/en-us/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy
We use Google Analytics, the analytics service provided by Google, Inc. located in the United States ( Google ) to analyse your use of Effivity. Google generates statistical and other information by means of cookies and we use its services to create reports about your use of Effivity. Google Analytics cookies are anonymous first-party cookies (please refer to section 2 for more information) that do not allow us to identify you in any manner. The information generated by cookies about your use of Effivity (including your IP address) will be transmitted to and stored by Google on servers in the United States. To ensure your privacy, your IP address will be anonymised and Google will not combine your IP address with other information Google holds about you. Thus, Google will not be able to identify you.
In certain cases (e.g., when required by law or when third parties conduct services on behalf of Google), Google may transfer the information to third parties. For more information about Google Analytics privacy practices, please visit https://support.google.com/analytics/answer/6004245.
If you would like to opt out from Google Analytics, you can do so by installing a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.
You may encounter targeted interest-based advertisement on Effivity or other websites on the Internet. Such ads are
generated on the basis of your use of Effivity and data generated by your
cookies. You can control how such
advertisements are shown to you or opt-out from targeted advertising by
consulting the guide powered by the Digital Advertising Alliance available at https://youradchoices.com. For more
information on opting-out from advertising features on your device, please
visit https://www.networkadvertising.org .
We may use pixel tags to track the actions of users on our site. Pixel tags measures the success of our marketing campaigns and compile statistics about the usage of the sites.
We have implemented reCAPCHA, the service provided by Google, to verify whether you are a human being and not a robot. It helps to protect Effivity against spam and abuse. The reCAPTCHA analysis take place in the background. When you use reCAPCHA, Google will collect some personal and non-personal data from you, such as:
All cookies set to your browser by Google in the last 6 months;
Information about your mouse clicks;
CSS information;
Date;
Browser language;
Any plug-in installed in the browser; and
Javascript objects.
The above-mentioned data will be sent to Google located in the United States. We have a legitimate interest in protecting Effivity from abusive automated crawling and spam. For more information about Google reCAPTCHA and Google s privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/v3.html.
8. Contact us
For any questions about this Cookie Policy, you can contact us by email or post:
Email: privacy[at]effivity.com .
Postal address: Effivity Technologies Pvt Ltd.
A-4, Narsinhdham Society, Near Mother School, Gotri Road, Vadodara, 390021, Gujarat, India,
***